With 2020 around the corner, PwC has gotten futuristic and plotted out what 2030 could look like depending on how things play out across the globe. There are many forces at work that could have a great impact on the workforce of the future. Elements like AI, demographical shifts, technology breakthroughs, urbanization, global economic impactors and climate change are referenced as some of the megatrends that will create scenarios we will need to respond to, and in so doing will define the world which is soon to arrive.
In a recent blog post by Sebastian Reiche, professor at IESE Business School, he taps into the "Four Worlds of Work" that PwC projects as possibilities by 2030. Their "Workforce of the future" study looked at the views of 10,000 people and it is worth a read and major consideration as we all decide how we will act in this world.
Ultimately, experts at PwC considered how the two dimensions of collectivism vs individualism and fragmentation vs integration combine to create quadrants that will color the world of work.
Labelled by color, each quadrant is a world, described as follows:
- Red World: defined by behaviors that are individualistic and fragmented and, in this world, "the market is vibrant and hungry for innovation as there is ongoing competition between smaller organizations and individuals to satisfy customers."
- Blue World: defined by behaviors that are individualistic and integrated, and the corporation is king. Capitalism and big companies flourish, so do employees with good careers in these borderless corporations. However, there will be a big gap between those who are "in" and those who are "out."
- Green World: defined by behaviors that are collectivist and integrated, where companies are still big, but focused on being more socially conscious and possessing of high moral standards.
- Yellow World: this last world is defined by behaviors that are collectivist and fragmented, and people come first. The common good and ethical choices are still prominent in this world but small businesses and independent workers flourish.
Dig into the blog post, and head to PwC to read more of their insights and consider which world you might prefer. What color is the world you want to live in?
If humanity responds to the megatrends with individualism and fragmentation of business, by 2030 we will end up in ‘the RED WORLD’, where innovation rules. In the Red World, the market is vibrant and hungry for innovation as there is ongoing competition between smaller organizations and individuals to satisfy customers. Digital platforms support such a market, and if you possess the know-how of the required speciality, or find a niche, you will be flourishing here. Highly skilled, agile and adaptive freelancers and start-ups seem to be well prepared for this scenario.