The "Best Countries Global Performance" rankings are out from U.S. News in partnership with BAV and Wharton. The rankings are based on a survey that evaluates 60 countries and where more than 16,000 people from four global regions provided their input on 8 broad topics - Adventure, Citizenship, Entrepreneurship, Heritage, Influence, Movers, Open for business, Power and Quality of Life.
While Germany, Canada, the UK, the U.S. and Sweden were the top 5 overall, the category that piqued my curiosity and interest was the Movers category. This category looked closely at the up-and-coming economies poised to grow at rates almost double the global average. Here the top 5 were: India, Singapore, China, Thailand and Japan. It was East and South Asian countries that dominated the rankings in this category. These countries already attract significant expatriate talent but over the next few years, one might bet on these destinations to attract even larger quantities of talent, especially from within the region. A few others we note in the region would be Vietnam, South Korea, Malaysia and the Philippines.
Forecasts from the World Bank predict the global economy will grow at the fastest rates it’s seen since the global financial crisis for the next couple of years. And developing nations – those that are not considered high-income – are poised to grow at a rate that’s almost double the global average. But a world in transition carries risks and unpredictability. The nations that differentiate themselves are those that have the resiliency and momentum to overcome the challenges. U.S. News partner and brand strategy firm BAV Consulting has developed a metric that measures just that: BAV’s BrandAsset Valuator Model of Brand Building. Translated into the Movers subranking, it represents a version of this metric predictive of a country’s future growth in terms of per capita purchasing power parity gross domestic product.