In 2025, the U.S. housing market has entered a new phase of volatility—not just in prices or interest rates, but in seller behavior. One striking trend making headlines is the upsurge in delistings. According to Fortune Magazine, delistings are up nearly 25% year-over-year, while AInvest reports a staggering 47% increase — likely reflecting different markets or methodologies, but both point to a notable surge. To the casual observer, this might appear to signal a cooling market or seller frustration. But dig deeper, and you’ll see something else: a strategic pivot that might just offer sellers a smarter path to success.
And for those in the global mobility space, this shift has important implications—especially when relocating employees are homeowners and need to sell quickly and well.
Why Sellers Are Delisting
Let’s be clear: homes are not flying off the market like they were during the pandemic frenzy. (Well, they are in a few places and price points) Elevated mortgage rates (hovering above 7%) have constrained buyer budgets, while home prices remain sticky, refusing to drop in any meaningful way. The result? A standoff between what sellers think their home is worth and what buyers are willing—or able—to pay.
This disconnect is one of the key drivers behind the rise in delistings. Sellers who entered the market earlier this year often did so with overly ambitious price tags, still anchored in 2021–2022 expectations. As listings linger and the lack of buyer engagement becomes clear, many are opting to withdraw rather than chase the market downward with successive price cuts that signal desperation. (One might ask why agents aren't helping to better price homes?!!!)
For a relocating employee—particularly one on a home sale benefit program—that kind of downward slide can create stress and erode value. Delisting, instead, can offer a productive pause to recalibrate and protect value.
Resetting Expectations and Reentering Stronger
Delisting gives sellers breathing room. It allows time to rethink pricing, refresh marketing, and reassess local competition. In some cases, sellers are upgrading staging, landscaping, or even making minor improvements before re-listing—often with better photography and a sharper price.
This re-strategizing is especially important in a market where multiple bid scenarios are returning—but only for the best-priced and best-presented homes. Sellers who miss the mark initially can find themselves sidelined quickly. However, if they delist, regroup, and return with a more buyer-aligned strategy, they can capture the attention of renewed interest, especially in tighter inventory pockets.
This matters for mobility. The “second listing”—done right—can generate more momentum, help avoid reliance on a guaranteed buyout (GBO), and better support policy cost controls. That can be a win for both the employer and employee.
Shifting Market Dynamics: Sellers, Buyers—and Mobility Teams—Take Note
This surge in delistings signals a broader shift in market psychology. The balance of power is tilting—not in favor of buyers or sellers per se, but toward realism. Sellers are waking up to the fact that today's buyers are financially constrained, cautious, and highly informed. Homes that are overpriced, under-presented, or poorly marketed are simply being passed over.
Meanwhile, buyers are gaining some leverage. They’re not feeling the same time pressure, and with inventory slowly rising, they can afford to be selective. But this selectivity is precisely why savvy sellers are using delistings to their advantage. They know that a stale listing breeds skepticism—but a newly launched home, priced right, is a magnet for attention.
And for mobility managers working with homeowners in transition, this trend is worth tracking. A proactive approach—educating relocating employees on the strategy behind delisting and reentering the market—can help avoid unnecessary home sale loss reimbursements, exception requests, or delays in closing.
Repricing Can Preserve Equity and Policy Budget
Delisting and relisting at a more accurate price point can avoid the cascading effect of multiple price drops, which often set off alarms for buyers and may reduce final sale value. By stepping back and re-launching strategically, sellers sometimes achieve a final sale price above their relist value—recovering lost ground and helping relocation consultants or third-party providers better manage employer spend.
For mobility programs managing buyer value options (BVOs) or direct reimbursement structures, this approach can reduce the chance that a company becomes financially responsible for a low-performing sale.
A Trend to Watch—and Use
Yes, delistings are up. But it’s not a sign of collapse—it’s a sign of adaptation. Sellers are adjusting to a more cautious, rate-sensitive market. And in doing so, they’re giving themselves (and often their companies) a second chance to get it right.
For corporate mobility managers, this trend is a reminder that real estate strategy matters. Encourage your teams and suppliers to stay close to market shifts like this one. Delisting may not be intuitive, but when used intentionally, it’s a tool that can protect assignee equity, reduce employer liability, and support smoother transitions. But understand also that if actual sale prices fall, a given employee may not have the same amount of equity they had been banking on to buy a new home, especially in a higher cost housing market they may be moving to.
So, if you're seeing “off market” flags pop up in your employee cases, don’t assume defeat. It may just be the calm before a better-priced, better-marketed return—and a more successful outcome for all.