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| 1 minute read

Which countries are the best at attracting talent?

The latest edition of the World Talent Rankings from the IMD Business School are out. The full ranking is available here. This is the fifth edition and it evaluates 63 different countries and their ability to develop, attract and retain talent. 

The three factors that are looked at in this report are:

  • Investment and development
  • Appeal
  • Readiness

These three categories assess how countries perform in a wide range of areas, including education, apprenticeships, workplace training, language skills, cost of living, quality of life, remuneration and tax rates.  

Switzerland came out on top for the fifth consecutive year and Denmark came in second for the second time. 

Here are the top 10 countries as revealed by the report:

  1. Switzerland
  2. Denmark
  3. Norway
  4. Austria
  5. Netherlands
  6. Canada
  7. Finland
  8. Sweden
  9. Luxembourg
  10. Germany

The USA punched in at number 12, just ahead of Singapore. While the UK ranked at number 23, two behind Ireland at number 21. Belgium was one of the biggest drops, down eight spots, but still ranked number 11, while Slovenia bounced up seven spots to number 30.

As companies look to expand, they have to consider the potential availability of talent. The IMD talent ranking captures the efforts invested in developing local talent while being able to attract overseas staff. Ultimately, it describes the quality of the talent pool available in an economy.

Did your country make the top list?

Switzerland once again clinched the top spot in a global survey on fostering and attracting talent, in a top 10 list that includes Canada but not the United States. The country retained its title for the fifth consecutive year on the World Talent Ranking report published by IMD Business School, a result of its strong emphasis on skills training and education. Denmark and Norway were ranked second and third respectively in the poll, which was dominated by European countries. The United States didn’t crack the top 10, but it did climb four places to rank 12th. The U.K. slid two spots to 23. Canada was the only non-European country to feature among the top 10.


global talent attraction, world talent ranking, talent retention, talent acquisition, talent management, countries, investment and development, appeal, readiness, education, apprenticeships, quality of life, cost of living, remuneration, tax rates